Make PAD Part of the Game Plan
The World Cup brings the world to Atlanta, but after the final whistle, our community remains committed to showing up for one another. Our “Make PAD Part of the Game Plan” campaign is designed to help residents, visitors, and local businesses and organizations understand when and how to call 311 to reach PAD and to support care-based response in Atlanta.
Whether you're a resident, visitor, business owner, community organization, or simply someone who believes in care-based response, we invite you to help raise awareness about PAD.
Explore the resources below to learn more about PAD, meet the people behind the work, download campaign materials and enter our World Cup giveaway.
The Best Assist
The PAD Team shows up every day to assist the community. During the World Cup and beyond, our team members demonstrate what care-based response looks like in action. While we would love to highlight every staff member, here are a few examples of how PAD meets people where they are and provides support.
Click on the profiles below to get to know the people behind PAD's work, learn what inspires them, and discover why they believe care can change the game.
Because behind every PAD assist is a person committed to helping another person move forward.
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LaShonda Proctor, Clinical Advocate
“PAD’s work is about restoring dignity, creating access, and reminding people that they are worthy of support, safety, and opportunity, no matter where they are in their journey.”
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Kasali Obanoyen, Community Responder: Team Lead
“Every community possesses talent, resilience, and untapped potential. Sometimes what people need most is not charity, but opportunity, encouragement, and a platform to succeed.”
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Reese Ward, Care Navigator
“At PAD, we don't just provide services, we build relationships, restore hope, and help people find a path towards stability and success.”
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Social Media
Use the sample messages below, create your own, or feel free to repost content from PAD’s social media accounts. Every share helps more people learn when and how to access support through PAD.
Together, we can help ensure that care, dignity, and support remain part of Atlanta's game plan during the World Cup and beyond.
Sample Post #1
Behind every crisis is a human being. PAD is here to help.
PAD connects people to food, shelter, transportation, and support.
Pass the ball to PAD. Call 311.
#AtlantaNeedsPAD
Sample Post #2
Care Changes the Game.
When someone is struggling, a compassionate response can make all the difference.
PAD responds with support, de-escalation, and connections to services.
📞 Call 311.
#AtlantaNeedsPAD
Sample Post #3
One call can change the game.
If you see someone who may need help, call 311 and connect them with PAD.
#AtlantaNeedsPAD
Sample Post #1
Fans from everywhere. Care for everyone.
PAD helps connect people experiencing homelessness, mental health crises, and substance use challenges with support.
Need help for someone in distress? Call 311.
#AtlantaNeedsPAD #WorldCupAtlanta
Sample Post #2
Fans from everywhere. Care for everyone.
PAD helps connect people experiencing homelessness, mental health crises, and substance use challenges with support.
Need help for someone in distress? Call 311.
#AtlantaNeedsPAD #WorldCupAtlanta
Sample Post #3
Welcome to Atlanta. Every great team needs support. Atlanta has PAD.
If you see someone who may need help, call 311. PAD responds with care, support, and dignity.
#WorldCupAtlanta
Sample Post #1
Every great team needs support. Atlanta has PAD.
If someone needs help, call 311 for trained support and care-based response.
#AtlantaNeedsPAD
Sample Post #2
A welcoming city cares for everyone.
PAD helps connect people experiencing homelessness, mental health crises, and substance use challenges with support and services.
Make PAD part of the game plan. Call 311.
#AtlantaNeedsPAD
Sample Post #3
Hospitality starts with knowing who to call. During the World Cup and beyond, [INSERT YOUR BUSINESS NAME HERE] knows PAD can bring the assist during the World Cup and beyond.
Remember, one call can change the game.
#AtlantaNeedsPAD #WorldCupAtlanta
The Game Changer - PAD Giveaway
As Atlanta hosts the World Cup, we're inviting residents and visitors to help spread the word about PAD and Atlanta's care-based response system.
One lucky winner will receive a special PAD World Cup prize package, including:
PAD Tote Bag
PAD Pin
PAD Coaster
Official FIFA World Cup Atlanta Edition Water Bottle
Official FIFA World Cup Pin
And a mystery gift
Enter PAD’s “The Game Changer” giveaway for a chance to win exclusive PAD and World Cup merchandise while helping spread awareness about PAD.
Giveaway ends July 16, 2026
Winner announced July 24, 2026
Downloadable Campaign Resources
PAD Flyer…
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PAD Post Card
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