Make PAD Part of the Game Plan

The World Cup brings the world to Atlanta, but after the final whistle, our community remains committed to showing up for one another. Our “Make PAD Part of the Game Plan” campaign is designed to help residents, visitors, and local businesses and organizations understand when and how to call 311 to reach PAD and to support care-based response in Atlanta. 

Whether you're a resident, visitor, business owner, community organization, or simply someone who believes in care-based response, we invite you to help raise awareness about PAD.

Explore the resources below to learn more about PAD, meet the people behind the work, download campaign materials and enter our World Cup giveaway. 

Make PAD Part of the Game Plan campaign illustration of a person in a PAD soccer jersey, "PAD Community Response," set against the Atlanta skyline, along with a cell phone calling 311 to reach PAD.

On This Page:

The Best Assist
Social Media
The Game Changer - PAD Giveaway
Downloadable Campaign Resources

The Best Assist

The PAD Team shows up every day to assist the community. During the World Cup and beyond, our team members demonstrate what care-based response looks like in action. While we would love to highlight every staff member, here are a few examples of how PAD meets people where they are and provides support.

Click on the profiles below to get to know the people behind PAD's work, learn what inspires them, and discover why they believe care can change the game.

Because behind every PAD assist is a person committed to helping another person move forward.

  • Headshot of LaShonda Procter, Clinical Advocate at PAD. LaShonda has long braids, glasses, and a maroon top and is standing outdoors, next to a brick wall, smiling.

    LaShonda Proctor, Clinical Advocate

    “PAD’s work is about restoring dignity, creating access, and reminding people that they are worthy of support, safety, and opportunity, no matter where they are in their journey.”

    Learn More About LaShonda
  • Image features Kasali Obanoyen, Community Responder Team Lead at PAD. Kasali is wearing a white PAD T-shirt and cap and leans against a white PAD van with his hand on his face.

    Kasali Obanoyen, Community Responder Team Lead

    “Every community possesses talent, resilience, and untapped potential. Sometimes what people need most is not charity, but opportunity, encouragement, and a platform to succeed.”

    Learn more about Kasali
  • Headshot of Reese Ward, Care Navigator at PAD. Reese has long black and orange braids, wearing a black "PAD Initiative" t-shirt, and is outdoors, smiling softly, with greenery in the background.

    Reese Ward, Care Navigator


    “At PAD, we don't just provide services, we build relationships, restore hope, and help people find a path towards stability and success.”

    Learn more about Reese
  • Headshot of Victoria Kendrick, Lead Care Navigator at PAD. Victoria is outside with greenery in the background and wearing a black "PAD Initiative" t-shirt and necklace.

    Victoria Kendrick, Lead Care Navigator

    "We stand alongside each person with compassion, encouragement, and unwavering support, helping them recognize their strengths and potential."

    Learn more about Victoria
  • Headshot photo of Devon Claridge, Referral Coordinator at PAD, outside wearing a black "PAD Initiative" t-shirt. Devon is wearing glasses and smiling.

    Devon Claridge, Referral Coordinator

    “PAD does something that is actually pretty simple – we treat human beings like human beings.”

    Learn more about Devon
  • Headhsot of Thaddeus Pettrey, a community Responder at PAD. Thaddeus wears a black PAD hat and a white t-shirt with teal text and graphics that reads:"ATLANTA/FULTON COUNTY PRE-ARREST DIVERSION INITIATIVE".Thaddeus stands in front of a tree.

    Thaddeus Pettrey, Community Responder

    “Regardless of their current circumstances, the people PAD serves are our neighbors and should be recognized and treated as a valued part of our community.”

    Learn about Thaddeus

Social Media

Use the sample messages below, create your own, or feel free to repost content from PAD’s social media accounts. Every share helps more people learn when and how to access support through PAD.

Together, we can help ensure that care, dignity, and support remain part of Atlanta's game plan during the World Cup and beyond. 

Download For social media

Sample Post #1

Behind every crisis is a human being. PAD is here to help.

PAD connects people to food, shelter, transportation, and support.

Pass the ball to PAD. Call 311.

#AtlantaNeedsPAD

Sample Post #2

Care Changes the Game.

When someone is struggling, a compassionate response can make all the difference.

PAD responds with support, de-escalation, and connections to services.

📞 Call 311.

#AtlantaNeedsPAD

Sample Post #3

One call can change the game.

If you see someone who may need help, call 311 and connect them with PAD.

#AtlantaNeedsPAD

Tap to download your image

Sample Post #1

Fans from everywhere. Care for everyone.

PAD helps connect people experiencing homelessness, mental health crises, and substance use challenges with support.

Need help for someone in distress? Call 311.

#AtlantaNeedsPAD #WorldCupAtlanta 

Sample Post #2

Fans from everywhere. Care for everyone.

PAD helps connect people experiencing homelessness, mental health crises, and substance use challenges with support.

Need help for someone in distress? Call 311.

#AtlantaNeedsPAD #WorldCupAtlanta

Sample Post #3

Welcome to Atlanta. Every great team needs support. Atlanta has PAD.

If you see someone who may need help, call 311. PAD responds with care, support, and dignity.

#WorldCupAtlanta

Tap to download your image

Sample Post #1

Every great team needs support. Atlanta has PAD.

If someone needs help, call 311 for trained support and care-based response.

#AtlantaNeedsPAD

Sample Post #2

A welcoming city cares for everyone.

PAD helps connect people experiencing homelessness, mental health crises, and substance use challenges with support and services.

Make PAD part of the game plan. Call 311.

#AtlantaNeedsPAD

Sample Post #3

Hospitality starts with knowing who to call. During the World Cup and beyond, [INSERT YOUR BUSINESS NAME HERE] knows PAD can bring the assist during the World Cup and beyond.

Remember, one call can change the game.  

#AtlantaNeedsPAD #WorldCupAtlanta

The Game Changer - PAD Giveaway

As Atlanta hosts the World Cup, we're inviting residents and visitors to help spread the word about PAD and Atlanta's care-based response system.

One lucky winner will receive a special PAD World Cup prize package, including:

  • PAD Tote Bag

  • PAD Pin

  • PAD Coaster

  • Official FIFA World Cup Atlanta Edition Water Bottle

  • Official FIFA World Cup Pin

  • And a mystery gift

This image shows the prizes for the PAD “The Game Changer” giveaway: a FIFA World Cup Atlanta pin, an exclusive Atlanta water bottle, a PAD tote bag, PAD coasters from the campaign, and a mystery item.
This image shows the prizes for the PAD “The Game Changer” giveaway: a FIFA World Cup Atlanta pin, an exclusive Atlanta water bottle, a PAD tote bag, PAD coasters from the campaign, and a mystery item.

Enter PAD’s “The Game Changer” giveaway for a chance to win exclusive PAD and World Cup merchandise while helping spread awareness about PAD.

Giveaway ends July 16, 2026

Winner announced July 24, 2026

Open giveaway

Downloadable Campaign Resources 

Make PAD Part of the Game Plan campaign resources are available below to download and share.

Campaign Flyer

Click to download
Flyer for Atlanta’s PAD with the message “Make PAD Part of the Game Plan.” Highlights support for people facing homelessness, mental health or substance use challenges, and poverty. Encourages calling 311. Includes a PAD vehicle, skyline, and QR code
Flyer for Atlanta’s PAD with the message “Make PAD Part of the Game Plan.” Highlights support for people facing homelessness, mental health or substance use challenges, and poverty. Encourages calling 311. Includes a PAD vehicle, skyline, and QR code

Campaign Postcard

click to download
Teal graphic promoting PAD Initiative's 311 services: assistance for people experiencing homelessness, mental health, and substance use challenges.
Teal graphic promoting PAD Initiative's 311 services: assistance for people experiencing homelessness, mental health, and substance use challenges.
The back of the PAD postcard includes text that explains what happens when you call 311 and when you should call. There is an illustration of the PAD van, as well as a QR code linking to the site for more information.
The back of the PAD postcard includes text that explains what happens when you call 311 and when you should call. There is an illustration of the PAD van, as well as a QR code linking to the site for more information.